Overview: The Domain is no longer just a nice to have attribute for a B2B record. It’s a must have. Profound asserts that the domain has emerged as the single most important B2B attribute. Because the domain is not just an attribute. It’s a primary key. It’s the key to the digital kingdom.
This document references Profound’s solution to comprehensively and accurately map domain to business records, but the purpose here is not to promote our solution, but to convey the value of mapping domain to your B2B profiles enterprise wide.
Overview: In the B2B space, companies frequently need to know specifically which businesses are signing up for events, registering for products or services, downloading white papers, among many other interactions. There are numerous studies that show that lengthy web forms often go unfilled.
Often the email address alone is all that is required to correctly identify the business. But free email providers, ISPs that provide email addresses to their subscribers and the dreaded disposable email services throw a wrench into this scenario. Compelling your web form visitors to provide their bona fide workplace email address will solve this problem. Profound Networks’ B2B Email Verification API does just that.
The match score isn’t a measure of confidence in the result, but a quantitative measure revealing how much of the input was found on the domain.
The score strongly depends on how much company data the owner decides to publish on the website in the first place, and on how reliable the input record is. While a high score is indicative of a confident match, a valid match can also have a low score for a variety of legitimate reasons.
Profound leverages Natural Language Processing (NLP) and other statistical methods to map & score industry classification by extracting textual details from the source of truth, the company’s own website. A dynamic process indexes over 100 million unique websites and indexes B2B links such as “About Us”, “What we do”, “Products & Services”, and other pages of company (or organizational entity) websites likely to contain the text that describes the business to produce a robust industry classification. In addition, Profound tracks links coming from and pointing to these websites to infer relationships between organizations that frequently cluster around the same industry.
Profound has built a dynamic, fully automated, location independent, multi-language industry classification tool based on website content that covers primary languages representing 85% of global GDP languages. The goal is to cover 97% by Q2 2023.